Hi, I'm Leah Lyden.

I build products and the stories around them.

Systems-minded. Curious. MBA with a liberal arts foundation.

Leah Lyden

About

I'm a product and marketing leader with 15 years of experience building solutions that make life simpler for customers and help businesses grow. I love understanding how people make decisions and designing systems that turn insight into impact — whether expanding financial access, improving product discoverability, or making complex experiences feel intuitive.

Most recently, I led product and growth initiatives at Amazon across payments, marketplace, and compliance systems, where I learned to balance scale with customer experience and design solutions that earn trust.

I earned my MBA from Cornell University in 2020 to deepen my business analytics expertise and broaden my strategic toolkit. Before business school, I worked in investment management, where I managed the marketing technology stack and led initiatives that enabled our sales teams and improved how we delivered insights to clients. I began my career with a degree in English and Political Science from Colgate University, driven by curiosity and a love of clear communication and problem-solving.

Outside of work, I'm an avid skier, runner, and home cook. I read constantly (usually two books at once) and love experimenting — whether with recipes, creative projects, or a new way to make something work better.

If you'd like to connect, I'd love to hear from you.

Cheers,
Leah

Skills

Product Strategy

Roadmapping · Prioritization · Go-to-Market

Business & Growth

Pricing · Forecasting · P&L · Market Expansion

Analytics

SQL · Tableau · A/B Testing · Data Storytelling

Customer Insight

Research · Segmentation · Behavioral Analysis

Execution & Scale

Systems Thinking · Process Design · Global Rollouts

Leadership & Influece

Team Enablement · Stakeholder Alignment · Decision Framing

Technical Fluency

APIs · Data Models · Agile Collaboration

Narrative & Communication

Product Storytelling · Executive Writing · Audience-Focused Messaging

Projects

Catalog Parity Initiative

Global Market Expansion

Catalog Parity Initiative

Improved product discoverability across 10 locales by leading the AI-driven Catalog Parity Initiative. Oversaw ML-based attribute extraction, cross-border content harmonization, and scalable localization systems to align retail experiences worldwide.

AIE-commerceAutomationGlobalization

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Wallet Diversification Forecasting

Global Go-to-Market Strategy

Wallet Diversification Forecasting

Developed and launched a global wallet diversification initiative across 15+ markets. Built forecasting models and segmentation frameworks with Finance and PMM teams to improve payment method mix and adoption.

FintechPaymentsGTMData Analytics

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Seismic Automation Platform

B2B SaaS Platform

Seismic Automation Platform

Implemented Seismic to automate content delivery and enable global sales teams. Designed workflows and metadata that improved access to client materials and strengthened marketing–sales alignment.

SaaSAutomationMarTechEnablement

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CVS PBM Innovation Internship

Product Redesign

CVS PBM Innovation Internship

Mapped process improvements within CVS's pharmacy benefit management system. Proposed redesigns and automation pilots that improved efficiency and data visibility.

HealthcareProduct RedesignProcess Improvement

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Get in touch

I'm always excited to hear about new opportunities, collaborations, or connecting with fellow product people.